Meet the team

Keith Washington

Keith Washington

Managing Director

Keith is an experienced Technical Sales Engineer and Director with a broad experience in the UK and European Intralogistics Market having worked for UK, Scandanavian, German and US leaders during a 30+ year career. He started his working life as a draughtsman then Project Engineer/Manager before working as a Consultant and eventually moving into a Technical Sales role more than 20 years ago. Keith has seen the industry from the side of client as well as contractor and this dual perspective helps him deliver the solutions his clients are looking for in modern automated factories and warehouses.

Diamond Phoenix are one of the industry’s leading designers and installers of ‘state of the art’ automated materials handling systems and sole UK agents for Cassioli. Their solutions include; Full case picking, Broken case picking, Conveyors & Sortation systems, High bay warehousing systems, Stacker cranes, Transportation systems, Software systems and Robotics. Keith has extensive experience in the Food & Beverage, Cold store, Retail, Automotive, Mechanical & Spares, Lifestyle & Clothing, Building Industry, E-commerce, Electronics and Pharma & Chemical sectors. But his true expertise is in Automated Material Handling Systems in Manufacturing and Warehousing, with a particular expertise in Unit Load Conveyors, Automatic Storage & Retrieval, Picking and Sortation solutions.

Tel: 07788 564048
Email: [email protected]


Matt Williamson

Business Development Director

Having spent over 25 years in industry – much of it in the material handling sector – Matt Williamson brings a wealth of experience and excellent connections to his new role. After gaining a BSc in Business Development and Engineering, Matt worked in increasingly senior roles in sales and business development within the conveyor systems and wider industrial automation market – from component manufacture to fully integrated turnkey solutions – for brands including Buttimer Engineering, FMH Conveyors, Sovex and Interroll.

Matt has worked for UK, European, US and Australian organisations, he has global experience in solving challenging automation projects, from handling toys to tyres and from potash to parcels. He also has a range of other skills – including marketing and project implementation.

Matt believes that people are the most important asset of any business and is passionate about personal development and the power of coaching, mentoring and organisational culture in achieving success in business.

Outside of work, Matt enjoys running, playing squash and racquetball and spending time with his family and dog.

Tel: 07970 470101
Email: [email protected]

Laura Capper


Laura qualified as a Chartered Accountant with KPMG dealing with audit and accountancy work across a wide range of clients and sectors. After a period doing internal audit work in a financial institution and career breaks to raise a family, she then continued her career on a self employed basis for various businesses and charities.

When Laura is not controlling our accounts department she enjoys diy, gardening, dog walking, knitting and trying out new recipes on her family.

Richard Davis

Service and Installations Manager

Richard is an experienced and dedicated Multi-skilled Engineer with broad experience in the UK having worked for some of the biggest UK and European engineering and automation providers, during a 20+ year career. His career started in a small family run fabrication company working within a large range of industries.

Training in all aspects of installation and mechanical engineering led to Richard becoming a resident maintenance engineer at a material handling equipment manufacturer. He then moved onto roles as a Design Engineer / Production Manager. As an ambitious engineer, Richard was delighted to move into a “hands-on” management role in the automation field as the Service and Installations Manager for Diamond Phoenix Automation.

He has worked closely with many & varied customers for a number of years and has already accumulated a considerable level of experience working on a broad range of automated solutions in the UK and Overseas. He is now responsible for all elements of the after sales function at Diamond Phoenix, leading an established team of engineers with Nationwide coverage for both Planned Service and Emergency Breakdown response on a 24 x7 basis.

Tel: 07496 946366
Email: [email protected]

Reg Sargeant BEM, CFIOSH

Health & Safety

Following a successful career in the military Reg pursued a second career in the field of health and Safety. He has over 25 years experience providing health and safety support advice and guidance to a facilities management organisation operating within in the Utility (Gas, Electricity, Water, Telecom) and Petrochemical sectors.

As a Chartered Fellow of IOSH Reg is a panel member involved with interviewing and assessing future Charted and Charted Fellow safety professionals. Reg is a licensed trainer providing IOSH Managing Safely training for managers and supervisor alike. A hands on safety professional who keeps safety simple. Outside of work Reg enjoys walking and a keen golfer with a respectable handicap of 16.


Marketing Assistant

Diamonds, the Phoenix, is a young marketing assistant setting out on his career in marketing after completing his studies at his rather well-known magical school.
He has an engineers interest in all things automated, so will be an ideal addition to our dynamic team. We will be sharing his escapades in coming months so keep an eye out on LinkedIn & Twitter to follow his development.
His claim to fame is to be a distant relative of the famous acting Phoenix most of you will know from his leading roles in the massively successful and long running movie series filmed largely at his school.
In his spare time, he particularly enjoys keeping active and young but occasionally gets a little hot under the collar.

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